Overview

Bollman Hat Company entrusted our team with the task of designing a better online experience for three of their esteemed sub-brands: Kangol, Bailey, and Hats.com. Our mission was to give the sites a refreshing, new look and to elevate conversion rates through innovative design. Leveraging Magento 2, I led the design and development initiatives for all three sites.

I took charge of refining the visual identity across all three sites. This involved introducing innovative concepts to highlight new products and revamping the homepages with a sleek, modern design to elevate user experience and foster engagement.

During different sprints as well as launch time, I was in charge of quality assurance testing for all of the designs I created.

This overall experience provided me with the opportunity to unleash my creative instincts while maintaining UX best practices.

Homepage

Across all three sites, a consistent design structure was implemented, with each site featuring unique brand identities and content tailored to its specific audience and objectives.

The goal of each site refresh was to deliver a sleek, contemporary aesthetic tailored to resonate with the target audience and reflect the exceptional quality of products sold.

Bailey Hats

Kangol

Kangol’s design template is the same as Bailey Hats, but with its own unique branding.

Hats.com

Hats.com’s design template is the same as Bailey Hats, but with its own unique branding.